As a global sports property with high local impact, ROC delivers audience and tangible value to its partners.
ROC’s success has been based on bringing together the world’s best competitors, audiences and sponsors, and by understanding our customer. We are now using this keen understanding of the market to expand the ROC portfolio from the simplicity of live sports, to meet the exploding demand for rich, immersive experiences, storytelling, documentary and lifestyle programming etc.
ROC provides its partners with unprecedented access to the superstars of motorsport and to a highly valuable cross-section of enthusiasts and general audiences looking for innovative competition formats and fan engagement.
A Premium Live Sports & Entertainment Experience.
With its format of short, intense heats producing winners and losers every few minutes, and its dynamic platform, ROC engages a valuable global audience of Millennials and Gen Z through strong social media reach and global broadcast coverage; live TV, delayed and highlights programmes on TV and OTT platforms —over 100 million viewers in over 100 countries.
Passionate, educated, highly engaged fans.
Educated and professional, ROC's customer is an avid consumer with influence and spending power with an average
age of 32, 60% male and 70% of fans having university degrees or higher education.
Premium Live sports & entertainment experience.
Over its history, this premium sporting event has drawn more than 900,000 live spectators and more than 500 million media impressions in the past 7 years. From globally-distribute broadcast productions to its ongoing content creation, ROC has increasingly become a media property, successfully promoting its partners and host market.
Attractive global audience
Source: ROC Mexico 2019, Nielsen Sports report and ROC Social media report.
USD AD EQUIVALENCY
HRS OF TV EXPOSURE
SOCIAL MEDIA ENGAGEMENTS
Climate Neutral Event.
With a drive to continuously be at the forefront of technology and contribute to the achievements of the Paris Agreement and UN Sustainable Development Goals, ROC is not only working towards a carbon neutral operation but also taking a holistic approach by focus on three areas to prioritize sustainability.
ROC Sweden = Zero Carbon
Include electric and hybrid competition cars;
100% fossil-free biofuel to be used in all non-electric competition cars;
Power to come from renewable and sustainable energy;
Accommodation for Participants, Staff, Teams and Guests within walking distance of venue at Pite Havsbad, which uses 100% sustainable power;
Use electric vehicles and machines for track build, airport transfers, etc.
Compensation for the remaining carbon emissions with gold standard credits locally.
Towards Zero Carbon through reduction of carbon footprint, use of renewable energy and emission offset.
WASTE MANAGEMENT & RECYCLING
Collective effort throughout the supply chain to manage resources effectively and eliminate environmental impact.
COMMUNITY ENGAGEMENT & GENDER EQUALITY
Youth job opportunity, volunteer programme and engagement of schools & sports club. 40% of ROC’s core staff are women.
Innovative e-Sports competition.
ROC is a bridge between Live and e-Sports.
The eROC competition – ROC's growing eSports platform – is one of the most innovative amateur recruiting tools ever created in motorsports. It provides the unique opportunity for gamers, aspiring racers and any amateur around the world to earn their competition licenses and their position on the starting line alongside the superstars of motorsports and eSports in less than a year after entering the competition.
From SIM to Live racing.
In search of the next generation of racing talents, eROC merges the virtual and real racing worlds, creating an “America’s Got Talent” of motorsport. In less than a year from entering the competition, the best participants from around the world can qualify for a World Final, with the winner getting the “Golden Ticket” to compete against some of the sport’s best drivers in front
of a global audience.
Engaging with the next generation.
Partners can use the eROC platform to engage with an attractive young audience year-round by creating local/regional live experiential events using simulators in city center locations, including malls, iconic city squares, other events etc. Everyone setting a time on the ROC Game automatically enters the competition with a chance to win truly “Money Can’t Buy” experiences, including a co-drive in the actual race at World Final and if they are quick enough even qualify for the eRace Of Champions Final.
Powerful platform for content creation & activations.
ROC will provide its partners the opportunity for unique media content creation with access to some of the world’s best racers and the possibility for authentic product placement. Innovative content marketing — leveraging the superstar drivers — plays a key role in marketing the event. ROC actively engages audiences, year-round, through all of the major social media platforms.
ROC provides a wide range of possibilities for partnering brands to engage customers and prospects, through B2B and consumer activations. With unprecedented access to many of the world's top racers, brands can design custom experiences including premium hospitality packages; access to the Drivers Club and private parties; guided VIP tours; and exclusive VIP guest participation in the racing itself, through the ROC Co-Driver Experience™. The tools can also be used to engage members of the media.
Partnerships based on brand alignment.
With its sophisticated positioning, multiple consumer touch points, and variety of options to engage guests in a truly unique experience, ROC offers partners an opportunity for authentic, powerful and efﬁcient integration of its brand and products. ROC controls its media productions, and ensures that all partners are well represented.