Due to recent uncertainties regarding how the land area by the beach and the sea can be used, Pite Havsbad is unable to host the Race Of Champions in 2024. These unexpected challenges come after two hugely successful ROC events on Snow and Ice in Pite Havsbad. The 2023 Race Of Champions event at Pite Havsbad was watched by 21.5 % of all viewers in Sweden on SVT1, and independent specialist agency Nielsen measured the Global TV exposure in 100+ countries to a value of over 44 million Euros.
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