Bang & Olufsen becomes Official Partner of the Race Of Champions World Final in Scandinavia.


Iconic Danish audio brand becomes an Official Event Partner and provider of limited-edition ROC-branded products.


  • The multi-year partnership launches with the introduction of the Beoplay A9 Fourth Generation "ROC Edition" speakers.

  • Bang & Olufsen will be an official equipment supplier to eROC, the esport competition where the winner gets to compete in the real-world Race Of Champions against some of the best.

  • Just 60 miles from the Arctic Circle, Pite Havsbad, Sweden, will host the 2022 ROC "SNOW + ICE" WORLD FINAL and the next edition of the eROC competition.

  • Drivers already confirmed for the ROC WORLD FINAL event include reigning FIA World Rallycross Champion Johan Kristoffersson; World Rally Championship record holder, Sebastien Loeb; Le Mans legend Tom Kristensen; three-time winner of the ROC WORLD FINAL, Mattias Ekström; current American Rally Association front-runner, Travis Pastrana; FIA World Rally and Rallycross Champion Petter Solberg; and rising WRC star, Oliver Solberg.


We are delighted to announce a multi-year partnership with Bang & Olufsen. The Danish brand is renowned for its luxury audio and visual products and will be creating co-branded products with ROC as part of this agreement. "We look for innovation in how we create events, and in the partners we get involved with," said ROC President Fredrik Johnsson. "Bang & Olufsen is an outstanding brand and with its extreme focus on high performance a perfect fit for us – also as the event is going to be held in Scandinavia in February."


A unique, winner-takes-all format that gives competitors from every discipline of racing the opportunity to test their talents against competitors they would never typically encounter, ROC has been innovating racing formats for more than three decades. The two-day event features luminaries from many the world's most important racing series. Past rosters have included superstars from all of the premier leagues in global motorsports including Formula 1, Le Mans, Nascar, IndyCar, World Rally and Rallycross—legends like Michael Schumacher, Tom Kristensen, Sebastian Vettel, Sébastien Loeb, Petter Solberg, Mattias Ekström, Colin McRae, David Coulthard, Marcus Grönholm, and Jenson Button; along with other international stars like Nascar champions Jimmie Johnson, Kurt and Kyle Busch, and Jeff Gordon; Ryan Hunter-Reay and Josef Newgarden of IndyCar; Formula E Champion Lucas Di Grassi; Legendary Extreme sports star Travis Pastrana; and Indy 500 champs Juan-Pablo Montoya and Helio Castroneves.


Starting with the 2022 ROC "SNOW + ICE" event in Pite Havsbad, Sweden, Bang & Olufsen will be bringing its distinctive design and technologies to a collection of headphones, bluetooth speakers, and custom products for ROC drivers and VIPs, along with best-in-class equipment to support the eROC competition—an event that attracts many of the top players in global esports. “Race of Champions is a symbol of sophisticated performance, we pleased to become a partner of this great institution in motorsport." said Bang & Olufsen Country Manager in Norway, Sweden and Finland, Johan Mathson. "We share the same passion and determination for excellence as ROC and their fans around the world. The alignment with eROC is the latest in Bang & Olufsen's commitments to integrating its audio products in world-class esports tournaments and organizations."






About Bang & Olufsen

Bang & Olufsen is a global audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen monobrand stores, online, and in multibrand stores. The company employs approximately 1000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NAS DAQ Copenhagen A/S.