TW Steel gears up as Official Timing Partner of Race Of Champions

Thu 19 January 2017

TW Steel gears up as Official Timing Partner of Race Of Champions

TW Steel gears up as Official Timing Partner of Race Of Champions

Amsterdam, The Netherlands (January 20, 2016) – TW Steel adds a new chapter to its rich motorsports heritage by teaming up with the Race Of Champions as the Official Timing Partner. To mark this occasion, the Dutch watch brand launches a Race Of Champions Special Edition based on its brand new Volante collection.


The Race Of Champions is an annual race event that brings the best drivers from various forms of motorsport – from Formula One to NASCAR – together for a weekend of competition. Some of the biggest motorsport names of all time will compete in identical cars to showcase their driving skills in front of huge crowds, and to be named Champion of Champions.


The 2017 Race Champions will for the first time be held in the United States on a specially constructed racecourse at Marlins Park on January 21-22, 2017. Some of this year’s participants include Formula 1 drivers Sebastian Vettel, Felipe Massa, Jenson Button and TW Steel brand ambassador, David Coulthard.


The two-piece Race Of Champions Special Edition range is based on TW Steel’s new Volante collection. This collection is designed for anyone with a passion for cars and racing. The Special Edition watches come in a 45mm three-hand model (TW965) and a 48mm chronograph version (TW966). Both designs have a genuine carbon dial, a black textile strap with orange stitching and feature the Race Of Champions logo on the case back.


“TW Steel is excited to be the Official Timing Partner of the Race Of Champions,” said Auke Possel, Senior Marketing Manager of TW Steel. “Petrol runs through our veins. From Formula One and MotoGP to our recent Dakar adventure, we have supported roaring engines from day one. As such, we are honoured to make another statement in the world of motorsports with this partnership. Next to that, the iconic Race Of Champions perfectly fits the philosophy of our driver oriented Volante collection.”



The TW965 Race Of Champions Special Edition timepiece will retail for € 249 and $ 299 (US) and the TW966 Race Of Champions Special Edition timepiece will retail for € 349 and $ 449 (US).


TW Steel is a private, family-owned company founded in Amsterdam in 2005 by Jordy and Ton Cobelens. Available in over 100 countries worldwide, TW Steel drives the groundbreaking Son of Time project and features brand ambassadors including MotoGP™ and F1™ World Champions Mick Doohan and Emerson Fittipaldi as well as David Coulthard.



ENDS – / @TWSteel


For further information please contact Auke Possel – TW Steel Senior Marketing Manager: Tel: +31 251 263 020 Email:


Press releases and high resolution product images are available to download via the ‘Media’ section on the official TW Steel website - Username: pressmember / Password: twxs01


About TW Steel:


With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point. TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are.


Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands. While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer. Having launched in 2005, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries.


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