News 2010

Race of Champions renews partnership with TAG Heuer

Wed 03 November 2010

Race of Champions renews partnership with TAG Heuer

Race of Champions renews partnership with TAG Heuer
  • TAG Heuer has become official partner, official chronograph and official timekeeper for the Race Of Champions for the 6th time, with the event back in Europe in Düsseldorf, Germany on November 27-28
  • The Swiss luxury watch company has a long relationship with the best events, the best teams and car manufacturers and the greatest motor racing drivers, counting numerous world champions among their brand ambassadors
  • Today one of the largest and most desired brands in the watch industry, TAG Heuer is the first watchmaker to master luxury chronographs and timing equipment with an unsurpassed precision of 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second

      TAG Heuer’s President and CEO Jean-Christophe Babin said: “Motor racing is the perfect showcase of precision and performance. As such it reflects TAG Heuer values in a unique way. So what could be a better fit for TAG Heuer than partnering with such a prestigious international event as The Race of Champions, which brings together friends of the brand and the world’s finest drivers from all the disciplines of racing. With identical cars on the track, it is talent and determination that will make the difference.

      “For a century and half TAG Heuer has drawn inspiration from the world of sports to master time to its smallest fraction. That resulted in the longest and strongest association with motor sports and dream cars.

      "Racing legends like Jo Siffert, Juan-Manuel Fangio, Jacky Ickx, Clay Regazzoni, Niki Lauda, Gilles Villeneuve, Alain Prost, Ayrton Senna, Michael Schumacher, Mika Häkkinen, Jacques Villeneuve, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton and Jenson Button have been on TAG Heuer’s stupendous roster of F1 racing ambassadors.

      “Today the brand has partnerships with McLaren in F1 and GT Cars, Mercedes SLR and SLS, Audi Sport for GT and Le Mans 24 Hours, Tesla Motors for Electric GT Cars, as well as with reigning F1 world champion Jenson Button, his teammate Lewis Hamilton and young F1 talents Indian Karun Chandhok and Chinese Ho Pin Tung.

      ”To be chosen as the official timekeeper is not only an honour for TAG Heuer but also the sort of technical and human challenge which our brand has taken on with passion for more than 150 years, and which has helped forge its reputation.”

      In December 2006 at the ROC in Paris, TAG Heuer set a still unbeaten world record when it measured an astonishing 2/10,000ths of a second difference between winner Mattias Ekström and second-placed Heikki Kovalainen. When it comes to timekeeping and precision, no other watch brand can beat TAG Heuer.

      The ROC 2010 driver roll call includes the greatest champions of all time from Formula 1, World Rally, Le Mans and World Touring Cars, plus many other legends on two wheels and four.

      Race of Champions co-founder and IMP president Fredrik Johnsson said: “We’re delighted to renew our partnership with TAG Heuer – a company that shares our passion for the best of motor sport. We see plenty of tight finishes and thanks to TAG Heuer’s ultimate technology and timing crew, we are able to determine winners down to as little as one ten-thousandth of a second.”

      Tickets are now available from with prices starting at 29 Euros. Sign up for all the latest updates at , @raceofchampions on Twitter or Race Of Champions on Facebook.

      Drivers already confirmed for the 2010 Race of Champions:

      • Michael SCHUMACHER, Seven-time Formula 1 World Champion
      • Alain PROST, Four-time Formula 1 World Champion
      • Sébastien LOEB, Seven-time World Rally Champion
      • Mick DOOHAN, Five-time World 500cc Motorcycling Champion
      • Sebastian VETTEL, 2010 Formula 1 title contender
      • Tom KRISTENSEN, Eight-time Le Mans 24-Hour race winner
      • Heikki KOVALAINEN, Formula 1 grand prix winner
      • Andy PRIAULX, Three-time World Touring Car Champion
      • Alvaro PARENTE, GP2 race winner & Winner ROC South Europe 2010
      • Filipe ALBUQUERQUE, A1GP race winner & Winner ROC South Europe 2010
      • Travis PASTRANA, Eleven-time X-Games gold medallist
      • Carl EDWARDS, 2007 NASCAR Nationwide Series Champion
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