raceofchampions.com
In order to view the flash content on the site you need to have the latest version of flash installed on your computer
Please dowload or upgrade at adobe.com
raceofchampions.com
In order to view the flash content on the site you need to have the latest version of flash installed on your computer
Please dowload or upgrade at adobe.com
Racing fans to get ROC excitement via mobile phone
Media information: 02 November 2007
Live streaming of all The Race of Champions action will be made available to fans worldwide through their mobile phones thanks to Enede.com.
The company is a leading provider in mobile applications for motorsport and entertainment events making it the perfect partner for The Race of Champions, which will see the world's best drivers go head-to-head in front of 80,000 fans at Wembley Stadium.
Enede.com's technology will deliver The Race of Champions to mobile phones across Europe and globally with live streaming, digital multimedia and competitions.
Fans can look forward to seeing star drivers from the world of Formula One, NASCAR, World Rally, touring cars and Le Mans battle it out at the 16 December event, which will see Wembley Stadium transformed into a tarmac race track.
« The Race of Champions is such a dynamic and exciting event, it fits perfectly with our platform, » said Donald Leahy, founder of Enede.com. « With drivers like Michael Schumacher, Jenson Button, Heikki Kovalainen, David Coulthard and NASCAR Champion Jimmie Johnson racing in this completely unique environment, there's going to be massive demand from sports fans worldwide!
« It's great that the UK will host the event for the first year, but we want to make sure the rest of the world doesn't miss out! After all, there are only 80,000 places and I gather they'll be gone before much longer. »
Enede.com will launch a WAP portal for fans to view The Race of Champions information leading up to the event including live in-car footage from The Race of Champions.
« The deal with Enede.com is a first for us, » said Fredrik Johnsson, President of event organisers IMP. « It's going to really enhance the event, which has so much to offer fans. People who follow the action through their mobiles will get a few exclusives so it's definitely worth signing up! »
ENEDE.COM markets products and events to a worldwide audience utilising mobile, online and community platforms to give a unique user experience. To pre-register for The Race of Champions - enede.com experience please visit www.enede.com
Editors’ Notes
Copyright-free hi-res photos are available to download at www.raceofchampions.com or by calling Andy Bothwell or Paul Rayner at Performance PR on +44 (0)208 5413434. Alternatively you can E-mail andyb@performancepr.com or paul@performancepr.com.
The Race of Champions was started in 1988 by Fredrik Johnsson and Michèle Mouton, the world’s most successful female rally driver.
The Race Of Champions event on December 14 will be made up of two separate competitions – The ROC Nations Cup and The Race of Champions.
Each competition pits drivers against each other in a head-to-head knockout format, with equal equipment ensuring races are won and lost on talent alone.
The ROC Nations Cup features drivers paired into teams based on their nationality. The teams then fight head-to-head against each other in knockout competition. Last year Team Germany (Michael Schumacher and Sebastian Vettel) beat Team Finland (Marcus Grönholm and Heikki Kovalainen) in the final.
The Race Of Champions is a straightforward knockout competition, where 16 drivers go head-to-head until the champion is decided. In last year’s Final, Mattias Ekström beat Michael Schumacher in the third race of a best-of-three battle.
Already confirmed for The Race of Champions 2008 are:
- Seven-times F1 World Champion Michael Schumacher (Team Germany)
- Triple World Touring Car Champion Andy Priaulx (Team Autosport Great Britain)
- Honda Racing F1 Team race winner Jenson Button (Team Autosport Great Britain)
- Toro Rosso F1 racer Sebastian Vettel (Team Germany)
IMP, Les Caravelles, 25 Boulevard Albert 1er, MC 98000, MONACO
For media enquiries call +44(0)208 5413434 or email andyb@peformancepr.com or paul@performancepr.com
For general enquiries call +377 97 97 22 88 or email info@raceofchampions.com