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ROC at Wembley

London Hilton on Park Lane becomes the Official Hotel for The Race of Champions!

Hilton is proud to partner The Race of Champions when the event comes to the UK for the first time in December 2007. The on-track event will be held at the impressive new Wembley Stadium, but away from the track the organisers and drivers involved will have the chance to relax in the flagship deluxe hotel, London Hilton on Park Lane.

“We're delighted that the London Hilton on Park Lane is the official hotel of the Race of Champions for 2007. To have world class drivers staying in our flagship hotel further supports our international growth strategy to position the company firmly among the new generation of young and affluent international travellers. The partnership also provides us with the opportunity to build upon our relationships within the sport and grow our ‘free to join' motorsport membership programme ‘Hilton Racing'.” Alistair Rodger, Vice President, Partnerships and Special Events

“Each year The Race of Champions grows in size and stature, now entering its 20th year we're thrilled to be attracting global blue chip brands such as Hilton to partner with. Having London Hilton on Park Lane as the official hotel allows the organisers and more specifically the drivers involved with he Race of Champions a chance to unwind after a grueling day at the track. It's an outstanding property with some of the best facilities in the world whether they want to work, rest or play.” Fredrik Johnsson, IMP President and Organiser of The Race of Champions

About Hilton Racing

Hilton Racing is a bespoke membership programme from Hilton, which allows anyone who has an interest in motorsport and travels regularly to gain significant benefits. 2007 saw the launch of a rejuvenated membership programme. The most significant change sees it linked with Hilton's world class loyalty programme, Hilton HHonors, offering members a fast track to Gold VIP status after just 4 stays * as well as the opportunity to access competitions, special leisure offers, events and gifts. The programme is FREE to join, so just visit www.hiltonracing.com to register and found out more.

About Hilton Hotels

Hilton Hotels is the world's most recognised hotel group with over 2,800 hotels in 80 countries worldwide. Committed to business in a responsible way, Hilton's aim is to bring a positive benefit to the societies in which it operates through high quality services, economic growth, environmental protection, community involvement and employment.

* 4 stays over a 90-day period

Editors’ Notes

Copyright-free hi-res photos are available to download at www.raceofchampions.com or by calling Andy Bothwell or Paul Rayner at Performance PR on +44 (0)208 5413434. Alternatively you can E-mail andyb@performancepr.com or paul@performancepr.com.

The Race of Champions was started in 1988 by Fredrik Johnsson and Michèle Mouton, the world’s most successful female rally driver.

The Race Of Champions event on December 14 will be made up of two separate competitions – The ROC Nations Cup and The Race of Champions.

Each competition pits drivers against each other in a head-to-head knockout format, with equal equipment ensuring races are won and lost on talent alone.

The ROC Nations Cup features drivers paired into teams based on their nationality. The teams then fight head-to-head against each other in knockout competition. Last year Team Germany (Michael Schumacher and Sebastian Vettel) beat Team Finland (Marcus Grönholm and Heikki Kovalainen) in the final.

The Race Of Champions is a straightforward knockout competition, where 16 drivers go head-to-head until the champion is decided. In last year’s Final, Mattias Ekström beat Michael Schumacher in the third race of a best-of-three battle.

Already confirmed for The Race of Champions 2008 are:

  • Seven-times F1 World Champion Michael Schumacher (Team Germany)
  • Triple World Touring Car Champion Andy Priaulx (Team Autosport Great Britain)
  • Honda Racing F1 Team race winner Jenson Button (Team Autosport Great Britain)
  • Toro Rosso F1 racer Sebastian Vettel (Team Germany)

IMP, Les Caravelles, 25 Boulevard Albert 1er, MC 98000, MONACO
For media enquiries call +44(0)208 5413434 or email andyb@peformancepr.com or paul@performancepr.com
For general enquiries call +377 97 97 22 88 or email info@raceofchampions.com