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OUR PARTNERS

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Bang & Olufsen

Bang & Olufsen is a luxury audio brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation of the company. For nearly a century, Bang & Olufsen has been pushing the boundaries of audio technology and the company continues to sit at the forefront of acoustic innovation. 

Porsche

Porsche is one of the world’s most successful sports car manufacturers with the 911, 718, Taycan, Macan, Cayenne and Panamera model series. In 2022, 2,670 Porsche were registered in Sweden. Fully electric cars and plug-in hybrids are an important part of the brand’s model strategy and make up over 60% of sales in the Swedish market.

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Michelin

Michelin has an outstanding number of victories with an amount of more than 730 in the Major FIA World championships over the last 50 years. Michelin’s unique experience and relentless focus on innovation makes it the technical partner of choice for many top manufacturer and independent teams in motorsports. It is quite naturally that the Race Of Champions trust in Michelin as a technical partner since day one, in 1988!

Cupra

High performance. Innovation. Craft. CUPRA is the new definition of racing. A sports car brand made to be different. Cupra's passion for racing and powerful cars sets us apart from the rest of the world.

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IWC

IWC is a swiss luxury watch manufacturer with a clear focus on technology and development, IWC Schaffhausen has been producing timepieces of lasting value since 1868.

Polaris

In 1954, our founders created an early snowmobile to better travel through northern Minnesota winter. Ever since, that same ingenuity and ability to THINK OUTSIDE has driven Polaris and our brands forward as we pioneer product breakthroughs and enriching experiences that help people work and play outside.

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Piteå

In the eastern parts of Swedish Lapland, you will find the glistening gem, Piteå. Piteå is a place of contrasts, the archipelago, sea, rivers, forests, and an amazing countryside.

Pite Havsbad

Pite Havsbad is northern Europe's largest facility for tourism and conferences. Whether you are looking for relaxation, entertainment, activities, enjoyment or rewarding meetings, you will find the opportunities here year round.

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NeH

NeH supplies companies, associations, events and several national teams with everything from unique match and training kits, work clothes, profile products, souvenirs and exposure materials, both nationally and internationally.

Svensk Bilsport

The Swedish Automobile Sports Federation is included as one of all the specialist sports federations within the National Sports Confederation. The Swedish Motorsport Association is also part of the international automotive federation (FIA).

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