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15th June 2007: BP Ultimate is to sponsor The Race of Champions-Nations Cup at the new Wembley Stadium in December.
The event, held in the UK for the first time, sees the world’s best circuit racers and off-road driverscome face to face on a spectacular parallel track to determine who is the fastest of all.
BP will showcase the BP Ultimate range of advanced fuels, including BP Ultimate 102 unleaded - the highest-octane petrol available on British forecourts.
Said Mark Reader, of BP Ultimate: "Teaming up with the RoC is a showcase for the performance benefits of BP Ultimate fuels".
"The brand is already prominent in the World Rally Championship and in British F3 - and this gives us a platform to engage with a different group of motorsports fans at an event that looks set to be the highlight of the motorsport calendar."
Said Fredrik Johnsson, IMP President, organiser of The Race of Champions-Nations Cup: "We are delighted to be working with BP Ultimate on the event and I hope our relationship will be a long and fruitful one".
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For more information on BP Ultimate, please contact LAUNCHGROUP:
chriss@launchgroup.co.uk 020 7758 3926 / 0788 761 2662
claudiaa@launchgroup.co.uk 020 7758 3918 / 0776 524 1895
OR
For more information about BP Ultimate fuels log onto www.bpultimate.co.uk
For more information about BP Ultimate events log onto www.bpultimateevents.co.uk
Editors’ Notes
Copyright-free hi-res photos are available to download at www.raceofchampions.com or by calling Andy Bothwell or Paul Rayner at Performance PR on +44 (0)208 5413434. Alternatively you can E-mail andyb@performancepr.com or paul@performancepr.com.
The Race of Champions was started in 1988 by Fredrik Johnsson and Michèle Mouton, the world’s most successful female rally driver.
The Race Of Champions event on December 14 will be made up of two separate competitions – The ROC Nations Cup and The Race of Champions.
Each competition pits drivers against each other in a head-to-head knockout format, with equal equipment ensuring races are won and lost on talent alone.
The ROC Nations Cup features drivers paired into teams based on their nationality. The teams then fight head-to-head against each other in knockout competition. Last year Team Germany (Michael Schumacher and Sebastian Vettel) beat Team Finland (Marcus Grönholm and Heikki Kovalainen) in the final.
The Race Of Champions is a straightforward knockout competition, where 16 drivers go head-to-head until the champion is decided. In last year’s Final, Mattias Ekström beat Michael Schumacher in the third race of a best-of-three battle.
Already confirmed for The Race of Champions 2008 are:
IMP, Les Caravelles, 25 Boulevard Albert 1er, MC 98000, MONACO
For media enquiries call +44(0)208 5413434 or email andyb@peformancepr.com or paul@performancepr.com
For general enquiries call +377 97 97 22 88 or email info@raceofchampions.com